Baidu (BIDU), the identify of a poem written over 800 years within the past whose that means signifies a constant “look for an appropriate” changed into the muse for the naming of China’s largest are seeking engine. based totally in 2002, Baidu’s offerings expand past the essential features of a search engine; among other topics, the website on line additionally capabilities as the largest chinese language-language query-based searchable on line community platform, interactive knowledge-sharing platform, and encyclopedia. even as Baidu’s preferred sales at $7.906 billion for 2014 had been only about 12p.cof Google’s, it however almost doubled Yahoo’s general of $4.618 billion. Regardless, the internet site makes masses of money, most of the people of which comes from a developing consumer base for its on-line marketing and marketing services.
on-line marketing offerings sales
Of the $7.906 billion in sales in 2014, $7.816 billion may be attributed to Baidu’s on line advertising and marketing services even as one of a kind sales comprise best $89.8 million. That’s 98.9% of sales coming from on-line advertising offerings. The manner it makes cash off of these on line advertising and advertising and marketing services is through its pay for performance (P4P) platform that makes use of pay according to click (%) era.
